Can storytelling make a difference for coffee brands?
Yes! It is vital for coffee brands to tell stories. Now more than ever, customers want to know who’s behind a business, who is growing their coffee, and how the coffee company treats the coffee growers and others in the coffee chain.
When you consider your coffee brand, can you answer these questions?
- What differentiates your brand story from other brands?
- How can you define the types of stories you should be telling?
- What stories do your customers want to hear?
- When you should tell coffee stories
- How to define what lessons you want to teach
- How you can map out the coffee journey for your listeners
Our Storytelling for Coffee Businesses Workshop is ideal for you as you establish or expand your coffee business. We’ll help you define, improve, and amplify the stories that people need to know about your coffee business.
The workshop is conducted by Karen Attman, the founder of Flavors of Bogota and the Latin American Coffee Academy. She’s a coffee professor and the author of Permission to Slurp, the book about specialty coffee in Colombia.
How this workshop will help you reach your goals
During the Storytelling Workshop for Coffee Brands Karen will help you craft a personalized approach to telling stories about coffee. By the end of this workshop you will be able to:
- Understand the stories your listeners want to hear
- Know the best time and format to deliver these stories
- How you can use stories to show your customers why your brand is different
- Ways to help each member of your team develop the ability to tell simple, effective stories
How this workshop has helped people advance their coffee business
Karen has helped thousands of people from around the world learn about coffee. She has taught coffee shop owners, exporters, importers, roasters, coffee retailers, and even coffee farm owners to take their business to the next level.
“This workshop provided invaluable advice and insights to help me move forward.” – Jessica, USA, coffee retailer
“We are so grateful for Karen’s guidance.” – Chris, USA, roaster
How to book your Storytelling Workshop for Coffee Brands
You can program your Storytelling Workshop for Coffee Brands for the day and hour that works best for you, depending on Karen’s availability. The virtual workshop lasts two hours.
Before the workshop, Karen will communicate with you by email to find out your main interests and concerns. Based on that call, the information covered during the workshop will be specifically what you need to know about telling the stories your customers want to hear about your coffee.
The workshop also includes additional resources, such as the Coffee Storytelling Workbook.
