Where do Coffee Flavors Come From?
Typical conversation between coffee expert and consumer: “What kind of coffee do you like?” “Good coffee.” That’s one of the worst answers we get when we ask someone what they’re…
Storytelling Workshop for Coffee Brands
Can storytelling make a difference for coffee brands? Yes! It is vital for coffee brands to tell stories. Now more than ever, customers want to know who's behind a business,…
Could This Coffee Species Save the Coffee Industry?
For this edition of The 2nd Cappuccino, I’m going to discuss an almost-forgotten coffee species that’s getting a new chance, the role of supermarkets in providing good-quality coffee (although that…