Where do Coffee Flavors Come From?
Typical conversation between coffee expert and consumer: “What kind of coffee do you like?” “Good coffee.” That’s one of the worst answers we get when we ask someone what they’re…
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Storytelling Workshop for Coffee Brands
Can storytelling make a difference for coffee brands? Yes! It is vital for coffee brands to tell stories. Now more than ever, customers want to know who's behind a business,…
Could This Coffee Species Save the Coffee Industry?
For this edition of The 2nd Cappuccino, I’m going to discuss an almost-forgotten coffee species that’s getting a new chance, the role of supermarkets in providing good-quality coffee (although that…